After the Brave browser, DuckDuckGo announced it will de-AMP all the webpages in it’s search results, to offer the actual user-first web experience.
The company said Google’s AMP technology is harmful to users’ privacy, as it will gobble more data than usual in AMP mode. Thus, DuckDuckGo will implement this de-AMP procedure in all it’s apps and extensions from now on.
DuckDuckGo to de-AMP Websites
DuckDuckGo is one of the popular search engines that promise to offer a privacy-focused browsing experience to users and aims to work against the likes of Google that are harming users’ privacy. One such technology is the AMP (Accelerated Mobile Pages) where the platform tunes signed-up websites into a thin format, to display them faster.
This process often blanks out the ads within a page and scours embedded analytics directly for Google. As it’s not a suitable method to protect users’ privacy, DuckDuckGo announced it will de-AMP all the webpages in it’s search results to show the original versions of those webpages to the users.
We're rolling out De-AMP, which allows Brave users to bypass Google-hosted AMP pages and instead visit the content’s publisher directly. AMP pages harm users’ privacy, security, & Internet experience, & help Google further control the direction of the Web. https://t.co/6O3rKJ1EWo
— Brave Software (@brave) April 19, 2022
How DuckDuckGo does it isn’t explained in detail, but said it will be coming to all it’s apps and extensions to protect users’ privacy. Earlier, Brave browser announced doing the same on similar concerns. The privacy-centric browser announced to de-AMP all the web pages in it’s results to cater to the original versions of those sites.
NEW: our apps & extensions now protect against Google AMP tracking. When you load or share a Google AMP page anywhere from DuckDuckGo apps (iOS/Android/Mac) or extensions (Firefox/Chrome), the original publisher's webpage will be used in place of the Google AMP version.
— DuckDuckGo (@DuckDuckGo) April 19, 2022
It says to rewrite links and URLs to prevent users from visiting AMP pages altogether, and in cases “where that is not possible, Brave will watch as pages are being fetched and redirect users away from AMP pages before the page is even rendered, preventing AMP/Google code from being loaded and executed.”
Brave’s de-AMP support is coming to Nightly and Beta versions of it’s browser, and will soon come to stable versions on all devices. This feature is enabled by default, although users can disable it of their choice.
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