iOS 14.5
via: Facebook

Apple started rolling iOS 14.5  last week and it comes with many new and interesting features. The main feature is, that it forces apps to take permission from users for “App tracking”.

This feature caused trouble for many apps including the apps owned by Facebook. The Social media mogul starts campaigning against the App tracking feature of iOS 14. Now the Social media mogul starts publishing a notice on its Facebook and Instagram app in iOS.

The notice says that App tracking will help the social media company remain Free of charge. Facebook says that the data it collects by tracking other apps and websites will help the company serve its users’ relevant ads. This notice was seen on both Facebook and Instagram’s iOS apps.

The notice was first seen by a Technology researcher Ashkan Soltani on Saturday and he shared the images of the notice on its Twitter profile. However, Facebook published a blogpost the earlier last week giving the details of this notice.

The social media giant claims that this notice is for “educational screens”. According to the post by the Company’s vice president for ads and business, they provide “more details about how we use data for personalized ads”.

He also said,

“This version of iOS requires us to ask for permission to track some data from this device to improve your ads. Learn how we limit the use of this information if you don’t turn on this device setting. We use information about your activity received from other apps and websites to: show you more personalized ads, help keep Facebook free of charge [and] support businesses that rely on ads to reach their customers.”

The new privacy feature in the latest iOS 14.5 makes it compulsory for app developers to request users to track them. In iOS 14.5 users get a pop-up message from an app asking to “Allow App Tracking” to track users’ information. If users deny the permission then the app won’t be able to track other apps and websites on iPhone and iPad.

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