Regarding user data, a Research firm Invisibly conducted a survey regarding users’ opinions about big tech companies collecting their data. The result showed that 82% of the respondents show satisfaction over the steps taken by these companies to restricts the collection of user’s data.
Additionally, 76% of the respondents don’t like when the companies send them the targeted ads and they want this to stop. 68% of the total respondents think that privacy is very important. The survey result also showed that 11% more men than women don’t get offended when they receive any targeted ads.
According to Invisibly:
“It is a platform that empowers mobile device users to earn some money by selling their data to advertisers. This may sound unacceptable, but in fact, we are giving away our personal data to advertisers for free”.
This Transparency feature requires an app developer to ask users to allow them to be tracked. This would help developers send targeted ads to users based on their interests and usage. In the U.S only 6% of users have allowed travel apps to track them.
Facebook Messenger Gathers More Data than other apps:
The survey result showed that some apps collect more data than any other apps in the same category to perform better. Facebook messenger fetches more user data than any other app in the Messaging and video call categories of apps. In the same category, Cisco Webex Meetings gathers the least amount of user’s information. Similarly. Facebook fetches more user information in the social media app category than any of its competitors. In the same category, Clubhouse comes at the bottom as it collects the least amount of user data.
InRoute gathers no data in Navigation Category while Waze GPS tops the list of collecting user data in the same category.
The survey also disclosed that Food Delivery apps and social media apps collect more user data to perform well and give accurate results. Payments, Dating and Shopping apps also collects the most amount of data and come in the top five app category that collects data. Then comes the Flight Booking apps, streaming apps, and messaging and calling apps.
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