FanCraze, the Indian startup that focuses more on sports fans is now venturing into a new form of sales – NFTs.
As revealed on Thursday, FanCraze is introducing NFTs based on crucial moments in cricket. These could be both videos and photos and start from as low as $9 apiece. Procured from ICC, FanCraze intends to start an online marketplace too for trading these NFTs among fans.
FanCraze NFTs of Cricket
Undoubtedly, cricket is one of the popular sports worldwide. The amount of fans the game cricket has garnered around the world dwarfs many games, and even putting a few local businesses like Hotstar ahead of global giants like Netflix and Amazon Prime Video. In India, this game is one of the most popular entertainers of all time.
Cashing on this craze now is an Indian startup called FanCraze, which is selling official NFTs (video and photo moments) procured from ICC, the global governing body of game cricket. FanCraze is backed by prominent investors like Tiger Global, Sequoia Capital India, Coatue Management, and Dapper Labs, which helps the company to push through these two (cricket and blockchain) vast segments for profits.
As of now, there are a few moments – like Sachin’s out-of-the-park six against Pakistan in 2003 WC, grand total ODI faceoff between Australia and South Africa, Dhoni’s finishing six in 2011 WC final, etc are added. These 50-60 second videos or still images from critical moments will be registered on the purchaser’s name, on a blockchain which can later be verified by anyone.
These can be purchased through various means like plastic cards, wallets, and UPI for Indians. Also, foreign fans can get them through cryptocurrencies. These will be recorded on Flow blockchain, do make sure you get hold of their native token for easy access and trading. FanCraze said it’ll soon be launching a marketplace for trading these NFTs too, among fans.
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