As per the report from research firm counterpoint, flagship smartphones whiteness record sales in 2021. The premium smartphone segment sales increased 24% year on year as per the report in 2021 as compared to 2020. This is the highest ever premium smartphone sales.
Tarun Pathak, Research Director at counterpoint stated:
“The global premium smartphone market sales grew 24% YoY in 2021 to reach their highest ever level. The growth in the premium segment outpaced the 7% YoY growth in the overall global smartphone sales in 2021. The premium segment alone contributed to 27% of the global smartphone sales, its highest ever share.”
Apple is the dominant player when it comes to premium smartphones as the company sold 60% of flagship devices out of the total flagship devices sold in 2021. Apple is followed by Samsung, Huawei, Xiaomi, Oppo, Vivo, and others.
Apple had witness strong iPhone 12 and iPhone 13 series sales in 2021 due to the device’s impressive performance and 5G upgrades. Moreover, the delay of Apple’s devices in 2020 due to the pandemic fueled the demand for the iPhone in 2021. The support for 5G in iPhone 12 and 13 series also contributed to the increase in sales as now more and more people are opting for 5G devices which provide better internet speed.
Another reason for Apple’s increased sales is the ban imposed on Huawei by the United States due to which Huawei can’t use American Technology. Due to this, Apple recorded a massive growth in smartphone sales in China and it achieved it’s highest ever market shares in quarter four of 2021.
The report also states that 5G has become the preferred option for users when buying a premium smartphone. The 5G shares are continuously growing as many countries are implementing this technology, especially the developing countries, the LTE 4G shares are decreasing in 2022.
The biggest smartphone maker, Samsung witnessed a 6% year-on-year increase in sales of premium smartphones in 2021 as compared to 2020. But, the Korean smartphone maker has lost a significant market share in 2021 due to chip shortages and supply chain issues. Samsung Galaxy S21 series sales were much better than the Galaxy S20 which was affected by the pandemic in 2020. Similarly, the Galaxy Z Flip 3 and the Fold 3 which the company launched in place of it’s Note series also performed well in the market, especially in South Korea, North America, and Western European countries.
BBK Electronics owned Oppo and Vivo, premium smartphone sales doubled in 2021 showing an increase of 116% and 103% respectively. Due to this, both these brands secured a place in the top five smartphone brands in the premium segment. Rounding up the top five is another Chinese brand, Xiaomi as it’s sales were driven by the Mi 11 series.
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