Most founders obsess over Google rankings. They track keyword positions, monitor backlinks, and celebrate page-one wins. Meanwhile, a growing number of potential customers are supplementing traditional search by asking ChatGPT, Gemini and Perplexity for recommendations. Strong Google rankings still matter, but brands that are absent from AI-generated answers may miss an increasingly important source of discovery.
Sited is a new tool built specifically for this gap. It audits how visible your brand is across the major AI platforms, covering everything from whether crawlers can even read your site to whether you’re being cited as a trustworthy source in AI-generated answers. The entry point is a free visual infographic, generated in under two minutes. The full report goes six dimensions deep.
In a 2025 study, Pew Research Center found that 60% of Google searches beginning with question words such as “who”, “what”, “when” or “why” produced an AI-generated summary. Across all Google searches examined, the figure was 18%. The question is no longer simply whether AI search matters, but whether your brand is positioned to appear when those summaries are generated.
The Six Audit Dimensions Inside a Full Sited Report
The free infographic gives you a high-level snapshot. The $50 full report is where the real diagnostic work happens, structured across six specialist areas that each target a different layer of how AI systems discover and cite brands.
AI Crawlability
For an AI platform to retrieve and cite information directly from your website, its crawlers need to be able to access and read the site. Sited checks your robots.txt directives, server rendering behaviour, and response times to confirm whether AI systems can get in. A surprising number of sites accidentally block the very crawlers they need.
Schema and Structured Data
AI systems don’t just read your text; they try to understand the entities behind it. Sited audits your JSON-LD implementation and Schema.org coverage to check whether AI platforms can correctly identify what your business does, who runs it, and where it operates.
Citability Signals
Getting cited in an AI answer requires more than just showing up. Sited analyses your content depth and E-E-A-T signals to assess whether AI systems regard your site as a credible, quotable source. Thin content and weak authority signals will keep you out of recommendations regardless of how well your site performs technically.
Platform-Specific Analysis
ChatGPT, Gemini, Perplexity, Google AI Overviews, and Bing Copilot each behave differently. Sited provides separate readiness scores across all five, helping you identify where your site is best positioned for AI discovery and where technical, content or authority gaps may be limiting its visibility.
Brand Mention Intelligence
This dimension looks at how and where your brand is actually appearing in AI-generated responses. Are you being mentioned positively? In the right context? Or are competitors filling the space where your brand should be? This is the section that tends to produce the most uncomfortable surprises.
Technical GEO
Sited goes beyond standard technical SEO here, covering crawl budget, Core Web Vitals, and experimental signals like llms.txt and IndexNow. Crucially, experimental signals are clearly labelled as such, which matters more than it sounds. Sited is upfront about the difference between evidence-backed findings and speculative ones.
A Hypothetical Example: Using Sited Before a Pitch Meeting
Consider Marcus, a fictional founder running a small B2B SaaS company that sells project-tracking software to construction firms. He has an investor pitch at 11am and wants to demonstrate that he understands how his brand is positioned for AI-powered search.
At 9am, he enters his website into Sited and receives a free infographic within ninety seconds. It shows his overall AI Visibility score, flags weak citability signals and highlights the platforms where his website faces the largest readiness gaps.
He then upgrades to the full $50 report. The report identifies missing structured data, explains where his content lacks the depth needed to support citations and provides a prioritised list of improvements. By 11am, he is able to discuss his AI visibility gaps and present a practical plan for addressing them.
This hypothetical example illustrates the practical value Sited is designed to provide. Rather than leaving founders with a vague sense that they should think about AI search, it gives them a structured diagnosis and an actionable plan.
How Sited Takes You From URL to Action Plan
Step 1: Enter your URL
No account needed. No setup. Just paste your website address into the tool and Sited runs a lightweight AI visibility scan immediately. The whole thing takes seconds to kick off.
Step 2: Download your free infographic
Within two minutes, a visual infographic of your AI presence is ready to download. It shows your overall score, key problem areas, and which platforms were assessed. It’s a useful benchmark on its own, and a genuinely low-friction way to see where you stand.
Step 3: Upgrade to the full report
The full report uses specialist AI analysis across six audit dimensions, with each dimension functioning like a focused audit agent examining a different part of the site. It downloads as both PDF and Markdown, which means it’s easy to share with a developer or drop into a project management tool. Prioritised fixes are clearly laid out so you know what to tackle first.
Pricing: One-Time, No Subscription
The free infographic costs nothing and requires no card. The full six-dimension audit is a one-time payment of $50, with no ongoing subscription. For context, competing platforms like Profound start at $99 per month and Scrunch AI starts at $250 per month. Sited is positioned squarely at founders and small teams who want a fast, affordable audit rather than an enterprise monitoring contract.
Who Should Try Sited
If you’re a founder, marketer, or small agency wanting to understand your brand’s actual standing inside AI search, Sited is worth the two minutes it takes to get the free infographic. The $50 full report is a reasonable spend for anyone who wants a specific, actionable diagnosis rather than guesswork. Start your free AI visibility check at sited.online and see where your brand actually stands.
