Over the past week, there had been a lot of criticism on Instagram due to some of the recent changes the app made. This criticism comes from celebrities like Kylie Jenner (the third most followed person on Instagram) and Kim Kardashian. Apart from celebrities many users also start bashing the app as it now tries to become more like TikTok.

After severe criticism and backlash, the meta-owned app has decided to revert some of the recent changes. Adam Mosseri, head of Instagram issued a video statement explaining why they made these changes but now it seems like the company has fallen over the criticism from it’s users.

In an interview, Adam Mosseri said that these changes will be reverting in a week or two. First, the app will remove the full-screen photos and then the reels from the feed. Recently, the app has introduced a feature that will turn every video on the platform into a reel which Instagram version of TikTok-styled short videos. The app will also restrict the number of recommendations on the feed which honestly feels very annoying. The head also revealed that the nowadays user watch more videos on Instagram but their data showed that most of the users did not like the new style of the feed.

Mark Zuckerberg revealed in an earning call with Investors last week that as of now there are only 15% of recommended posts on the platform. But eventually, these recommended posts will be almost 30% or double the current percentage by the end of 2023.

Adam Mosseri states,

“When you discover something in your field that you didn’t follow before, there should be a high bar — it should just be great. You should be delighted to see it. And I don’t think that’s happening enough right now. So I think we need to take a step back, in terms of the percentage of feed that are recommendations, get better at ranking and recommendations, and then — if and when we do — we can start to grow again”.

The reversal of current changes and updates to the app would surely be a welcome change but Adam Mosseri said these changes would not be permanent.

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