LinkedIn is also shutting down its stories which it launched in February 2020. The company said in a blog post that they are completely shutting down its stories feature by the end of September 2021.
In a blog post senior director of product at LinkedIn, Liz Li said that the company intends to “remove the current Stories experience by the end of September.”
“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting. Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise.” She spoke.
The reason for this action is that they learned that users are not anymore interested in short disappearing videos. Nowadays almost every social media apps have their version of the short disappearing video feature. The feature that is started by Snapchat and is the main reason for the huge success of Snapchat.
Back in July, Twitter also shut down its short disappearing video feature which they called “Fleets”. Twitter also learned that users are not interested in their version of Snapchat-like stories. They also noticed that they are not getting users influx with the addition of Fleets.
Twitter also said in their blog post, “We hoped Fleets would help more people feel comfortable joining the conversation on Twitter. But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets as we hoped.”
Snapchat started stories when the app launched in 2009 and it becomes a huge hit due to this new short disappearing video format. Later on, Instagram became the first social media app to imitate that story feature. It seems like both these apps will not give up on the story feature anytime soon.
Other apps which have this feature are Facebook, Reddit, WhatsApp, YouTube.
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