In order to compete with it’s rivals in a tightly packed OTT space, Netflix introduced games that are made around it’s native content.
With 24 of them currently, Netflix hopes these ad-free games will spur interest among the viewers and flock around it once again. But in contrast, Netflix Games are being played by less than 1% of it’s global subscribers, says a report.
Netflix Games Aren’t Working as Intended
One of the many industries that evolved dynamically since the COVID-19 pandemic is the OTT, where a number of media giants have jumped in with their own streaming platforms.
With the competition mounting up, the industry’s top player – Netflix, had to look for new ways to beat others and stand out. And brainstormers at Netflix thought of games! The company has been testing some and eventually launched some of those games this year – which revolve around it’s popular shows.
Netflix sees games as a way to be unique; as the company’s COO Greg Peters said;
“We’re going to be experimental and try a bunch of things. But I would say the eyes that we have on the long-term prize really center more around our ability to create properties that are connected to the universes, the characters, the stories that we’re building.”
Currently, Netflix has about 24 games and plans to make the catalog until 50 by this year-end. While it’s so optimistic, a report from Apptopia reveals that Netflix Games are a flop! Around 1.7 million people of the total Netflix subscribers (221 million) play them daily, which is less than 1%.
Though these games come at no extra cost, and have no in-app purchases nor ads, people aren’t just interested in playing them. So how Netflix proceeds with it’s games strategy is yet to be seen.
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