Realme overtook Samsung by a slight margin to become the second-largest smartphone OEM in India, Xiaomi remains at the top with the largest market share. Realme saw an overwhelming response since its inception a few years back.
It was started as an Oppo’s sub-brand in India with only one focus and that is value for money. The brand offered smartphones with good specifications and at the best possible price to beat Xiaomi in budget and mid-tier segments. Within a matter of time, it gained success in India and later expanded to 30 countries.
Last year, Realme reached a milestone of 100 million units shipped and become the fastest smartphone maker to reach this milestone. A new report emerged from counterpoint research which states that Realme sales surged in Q4 of 2021 in India which helped the brand to overtake Samsung and become the second-largest OEM in the second-largest smartphone market. Realme’s market share in India increased to 17 percent, slightly higher than Samsung which has a 16 percent market share in India.
On the other hand, Xiaomi maintains its top position with a 24 percent market share in India. Xiaomi snatched the top position from Samsung in 2018 in India and since then it is at the top position with the highest ever smartphone market share.
However, if any brand can challenge Xiaomi’s position in India, then it’s Realme. Both brands almost compete in the same market segment with similar pricing. Oppo’s sub-brand has gained huge popularity within no time and it can take the top position from Xiaomi’s in the future.
Madhav Sheth, Realme’s India CEO said:
“Our growth over the past three years is a demonstration of the love that our users have for the brand. Ever since realme came into existence, all our efforts have been put into bringing leap-forward technologies to the users and providing them with the best of experiences.
We achieved some major milestones in 2021 and being the second-largest brand in Q4 2021 is the perfect way to end the year. From here, we are only looking at more growth and have our goals set for 2022. We want to be India’s no. 1 smartphone brand this year, and I believe that the path we are on is the correct one”.
Counterpoint research states that Realme sales grew 20 percent year-on-year which is the highest year-on-year growth of any brand in Q4 f o2021. The majority of sales come from the budget series which includes the number series, C series, and the Narzo series. With huge success in the budget segment, the brand is now focusing on mid-tier and high-end devices which includes the GT series.
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