Smartphone Sales

Smartphone sales in China declined 13 percent in 2022 to the lowest level in a decade. The reason for the decline in smartphone sales is due to Covid-19 restrictions on the mainland and the slowing economy as per the data from the third-party research firm.

The data revealed that 286 million smartphones shipped from China in 2022, a decline of 13 percent when compared to 329 million smartphone shipments in the previous year. This was the lowest smartphone shipment on mainland China since 2013. It is also revealed that for the first time since 2021, that smartphone shipments in China fell below 300 million units.

As per Canalys analysts Lucas Zhong, “The strict pandemic control policy has resulted in historically high household savings as consumer spending became conservative.

According to an IDC report, Vivo shipped the most number of smartphones in China in 2022 and it occupied 18.6 percent of the market share in the country. However, compared to last year, Vivo’s shipment saw a year-on-year decline of 25.1 percent.

Honor became the second-best smartphone seller in China as it’s shipment grow 34 percent on a year-on-year basis. Apple and Oppo came in third spot in terms of market share as Apple’s market share fell 4.4 percent on a year-to-year basis. Oppo saw a growth in market share as last year it came to fourth spot.

China is one of many countries where smartphone shipments fell. According to research firm IDC, there is a sharp decline in smartphone shipment globally. Global smartphone shipments reach 1.2 billion units in 2022, a year-on-year decline of 11 percent.

A smartphone shipment report by research firm Canalys revealed, Apple shipped 16.4 million smartphones in Q4 of 2022, a year-on-year decline of 24 percent. Whereas Xiaomi’s shipments in Q4 declined 37.3 percent year-on-year, and Honor’s shipment 14.1 percent in the same quarter.

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