YouTube announced that it is testing ads on it’s YouTube Shorts videos – a TikTok clone. With the rise of TikTok especially during the Pandemic, many tech giants started to clone TikTok and launch their own version of the short-form video format. The most popular ones are Instagram Reels, YouTube Shorts, and Snapchat spotlight.
Google is working on App-install ads and other promotional videos on Shorts just like the ads we see on TikTok – Philipp Schindler, Google’s Chief Business Officer said in a statement to Investors on Tuesday.
Google’s Parent Alphabet CFO Ruth Porat said, “We are experiencing a slight headwind to revenue growth as Shorts viewership grows as a percentage of total YouTube time. We are testing monetization on shorts, and early advertiser feedback and results are encouraging.”
In it’s First Quarter 2022 financial report, the company announced that YouTube shorts are generating 30 billion daily views which are four times four than the first quarter of 2021.
Google recently announced it’s Q1 2022 financial result which showed YouTube ads revenue reached $6.86 billion up from last year but below the analyst expectations. The company also said that there is a decrease in direct ad response like the app install advertisements during the quarter under review.
Last year, YouTube introduced $100 million creators funds for creators to make a short videos. The company announced that it would pay $10000 to popular creators for making short videos on YouTube Shorts. Paying money to the creators was considered an alternative to monetizing their content at that time.
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