Email marketing is as successful as ever in the year 2023. Email marketing is still a powerful tool for reaching out to active customers, provided it is carried out correctly. Small companies can keep customers and site visitors interested with well-designed email campaigns.
Not only do new consumers appreciate attractive, personalized emails, but so do the existing clientele. It is a useful tactic for businesses to produce unique content, get customer feedback, interact with their intended audience, and increase website traffic.
In this regard, to design an email that can quickly grab the reader’s attention we have compiled a list of the best practices for email design below.
1. Concise Sender’s Name
In an email layout, adding the sender’s name is critical. Seeing who sent the mail gives it much more significance and gets the recipient more intrigued about what’s within.
If the name is forgotten, the email is more likely to be flagged as spam or lost in the recipient’s inbox. Selecting an appropriate sender name there is no universal rule for it.
Nonetheless, remember the importance of making it brief, specific, and personal.
2. Consciously Crafted Subject Line
Subject line structure is also crucial for an expertly crafted email. The subject line should be large and prominent and placed at eye level in a well-proportioned and organized template.
It ought to be brief while yet conveying the essence of the email’s message. We recommend using one of Stripo’s Free html email templates with pre-written subject lines from their website so you can effortlessly and quickly customize your email.
Stripo’s main selling point is its high-quality pre-made designs and flexible template editor. Their pre-written subject lines in the form of templates are spot-on and efficient.
3. Effective Preheader
If there is no strong preheader, the readers can lose interest. The preheader adds further information to the subject field. So, it really should urge recipients to click to access the e-mail body by outlining the message’s worth, appeal, and background.
It must have at least 30 words but just under 70 words. Add a personal touch to it and help ensure there’s a connection with the opening sentence rather than just duplicating it. Do your best to make it mobile-friendly.
4. Visible Header
After the readers click the email and open it, the header is the first item they will be seeing, so capitalize on it. The header must always include both the business name and its signature logo.
In such a sea of emails, people are more likely to remember this if you include just these two factors. The inclusion of an easy-to-navigate bar in the header would be appreciated by the receiver.
If they’re not interested in reading the remainder message, customers may go straight to the website. The business logo should be linked to the header as well.
5. Readable Font
You must select fonts that are accessible across all devices when sending a message via email. Although utilizing standard fonts is ideal, fonts from the web can be utilized as long as a standard font is in place.
They shouldn’t be in cursive, should be congruent with the business brand, and readable. Limit to no more than two fonts for the whole message.
6. Valuable Banner
Banners are constantly displayed just on the main screen of the inbox. They contain the brand’s central theme and are thus essential. In other words, these should provide value and address the intended purpose of the communication.
Provide hyperlinks to these areas so that readers may easily access the relevant sections of the website. Stripo also provides a variety of banner options, which you may employ.
7. Eye-Catching Images
If you want your emails to stand out, it is indeed reasonable to believe that adding images is a must. More than 50% of people who open emails want to see pictures.
Pictures are attractive, carry much more detail than text, and they’re more likely to be remembered. Yet, improper use does cause a bitter impact on the audience. Include a picture that represents the email’s content and the business effectively.
Avoid using high-resolution photographs that are above 1MB. If you’re going to superimpose text over a background image, don’t choose a photo that has an excess of detail. This should also be in contrast to the color of the text.
8. Concise Text Body
Keep the email text body to a minimum, ideally no more than 100 words long. There is no need to fluff the main body of the text. Most users will not read lengthy descriptions.
Maintain brevity and readability to ensure your point is understood. It should not take too long for recipients to read the email and draw their conclusions.
9. Effective CTA
Online marketing campaigns and mail design benefit greatly from calls-to-action buttons. The number of website clicks a business gets may rise dramatically with the addition of even one call to action.
CTAs are not required to look flashy so long as they fulfill their purpose. Content around a call to action should be concise but informative and compelling to click the link. Ensure that calls to action (CTAs) are prominent.
Do not however oversaturate an email with too many CTAs (two is enough). Let it be of visible color and size. Do not deviate from the email’s theme when crafting calls to action buttons.
10. Enhance Accessibility and Overall Organized Layout
All of the emails must be easily accessible. Keep in mind that there might be a portion of the audience who may have visual impairments. Design accordingly so they’re able to easily understand the information whether they rely on even a screen reader or otherwise.
The spatial balancing tool is utilized by several online experts to ensure that the overall layout’s essential components—images, email body, CTA, and more—are presented effectively. The overall layout should be properly organized without any disproportionation.
Conclusion
In today’s furiously increasing digital realm, marketers are always vying for users’ focus with more competitive email marketing campaigns. An email’s readability and accessibility are directly linked to its design.
We hope you found this article informative and that you’ll gain insight by using some of the best practices for designing effective emails that we’ve described.
