With all of the streaming options that are available, it seems as though there’s a war between them to see which one can get the most customers or who can offer the most content. The price of streaming services has been at the forefront as customers are trying to get more for their money. It makes sense to get Netflix or Hulu for a fraction of the price that you would pay for cable or satellite. The content that’s offered has also been debated among companies and consumers. Each service has tried to offer its own original content while also offering shows and movies that are popular on cable networks.
Multiple Options
What was once an option for those who want to do cutting cable to save money is now an option for those who want more content. As you add more services, you’re going to spend more money, which could result in spending more than you would on a cable or satellite bill. Whether you want to stream to save money or not, you’ve probably noticed that the price of each service has slowly increased in recent months. The goal is to reverse what’s been known as the Great Unbundling, which means that more TV streaming companies are offering multiple services together instead of just one or two with the option of adding on more services that you want. One company that’s already started is Disney. You can get Disney+, Hulu, and ESPN+ in one package for about $14 a month. You can spend $20 a month if you don’t want ads. Hulu TV can also be included if you want to pay about $70 a month. Over time, more companies will likely begin offering multiple services for a bargain price in order to attract more customers or to keep the customers they do have so that they don’t leave to go to another company.
What Could Happen to Traditional Bundles?
The future of cable and satellite bundles doesn’t look to be going away anytime soon. There will likely still be more people who cut the cord so that they can save money or simply because there are more options available with streaming services, but there’s also a substantial value with the TV bundles that are available. Live sports and news will likely keep the TV options available for those who aren’t quite ready to cut the cable cord just yet. Others feel that streaming services will soon take over traditional TV because of the cost and the options.
Is Rebundling Inevitable?
Consumers who have discovered the benefit of streaming services will likely mean that more rebundling options will be inevitable in order for companies to grow. There could be a slowdown in the number of consumers who switch to streaming services. However, offering multiple options in one package will likely become the way that companies that offer streaming services survive.
Corporate Partnerships
There will likely be consolidations inside companies instead of between two different companies. Lionsgate and AMC are examples of the companies that are smaller that could go in together in order to offer more content for viewers while growing their own brands so that more people know who they are instead of each one operating on its own. Netflix and Disney+ could be at the top of the list of streaming services with a consolidation not out of the question.
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