Social networks help to unite the minds of people and take globalization to a qualitatively new level. So, one in four users will purchase the advertised product after a positive interaction with the brand. Popularity ratings of certain social media are based on traffic generated on the Internet. Its volumes are estimated by the largest Internet statistics services.
You’ve decided to take a leap and invest in social networking sites for business, it’s a good choice! Social media is one of the cheapest forms of marketing available, and the ROI they bring to the business world is growing every day. But the question is, which social network are you investing in? Or are you investing in all of them? Which business social media sites will provide the highest ROI at the lowest cost?
Things like carefully curated content and adherence to best practices enable businesses to market their services as effectively as possible. In social networks, you can earn money, but which one is best for your business? It can be a tricky question because there is no single answer to it.
The best social media platform will vary from company to business depending on the products or services provided, audience groups, and the versatility of the platform. Like any business, each social media platform specializes in different features, content, and groups of people. So there’s no need to set up offline promotion, create flyers or etc.
Unsurprisingly, Facebook ranks first on our list of the 10 best social media platforms for business. Facebook is the most widely used social platform with 2.41 billion daily active users. Whether your business goal is brand awareness, website traffic, lead generation, or online conversions, Facebook should (and most likely will) make a significant difference in achieving your goals when used correctly.
Facebook’s ad platform is by far the most advanced of all social media platforms, where you can create banner ads and successfully promote them (yes, even when compared to Twitter and other channels that have been around for much longer!).
Facebook Messenger
Although Facebook Messenger is part of Facebook, you need to download the Facebook Messenger app separately from Facebook in order to use it. It contains several additional features besides the ones mentioned above for Facebook!
Facebook runs ad campaigns specifically designed for Facebook Messenger. When someone clicks on an ad, they will be prompted to start a Facebook post from your business page, and if they do, your business page can follow them in posts from now on.
If your business is in any creative industry or is more focused on women, then Pinterest is the social media platform you want to work on. Pinterest has 291 million monthly active users. While Pinterest’s ad platform isn’t as advanced as Facebook’s, you can still use paid ads to increase your post’s reach and track online conversions with Pinterest ads.
Plus, Pinterest has some organic capabilities that other social platforms don’t. The organic reach of a Pinterest post is determined by the number of keywords in the post and whether or not they match what the user searched for on Pinterest.
Since Instagram is owned by Facebook, it has access to the same vast user base and advertising platform as the Facebook Messenger app. So Instagram has all of the same paid benefits as Facebook, but Instagram also has its own set of organic benefits. When we use the term “organic” we mean functions that you can perform or results that you can achieve without paying directly for them with advertising money.
On Facebook, you have to pay for ad campaigns to attract followers and increase your page and post reach. On Instagram, you can naturally increase your follower count and therefore increase your profile and post reach organically! It makes Instagram a great option for businesses with or without an advertising budget.
Snapchat
SnapchatSnapchat is an app that allows users to send snaps (photos or videos) either directly to another user or to their Snapchat Story. Snapchat sent directly to another user can only be viewed once, but Snapchat in stories (such as your business stories) will be visible for 24 hours after posting. If your target market is predominantly younger generation, then Snapchat may be one of the most effective social media sites for your business!
YouTube
Like Instagram, Pinterest, and Snapchat, YouTube has the advantage of visual content, but unlike the other business social networks we’ve listed so far, it has a unique position: it belongs to Google! It gives YouTube access to the Google advertising platform and you can use this to your advantage when serving ads on YouTube.
It also mimics its parent company in that you can optimize your company’s YouTube video search with the right keywords. Without spending any extra money on ads, you can improve the ranking of your YouTube videos in search by including the keywords being searched for in the title, video description, and the actual keyword list in the keyword tool.
To make the most of platforms like YouTube, businesses can use tools such as FlexClip, which simplify video creation and editing, helping brands produce professional content that drives higher engagement.
Twitter is also great for generating new leads through the use of hashtags. Just like Instagram, you can search a hashtag and find other posts from consumers and businesses that have used that hashtag. It means you can find consumers looking for what your company has to offer, and vice versa!
If your business follows a B2B model or is customer-focused based on job titles, then LinkedIn can be a powerful tool for you! LinkedIn has 303 million monthly active users, most of whom are in or around the world of work.
TikTok
TikTok has already established itself as an effective channel for promoting brands to a wide audience, which continues to grow from month to month. Marketers can only use this platform to advertise through influencers. And because it’s still not quite as saturated compared to other social media giants like Facebook, Instagram and Twitter, many brands are now using it to enter Generation Z – a market that seems pretty hard to reach.
Yelp
YelpYelp has 178 million monthly visitors, and among those visitors there are people who want word of mouth to confirm whether your business is a positive or negative experience. Thanks to the nature of Yelp, it empowers your business to maintain its reputation by rewarding strong reviews and responding to negative ones.
Conclusion
No matter which social media you decide to invest in, you have a high chance of attracting clients that you might not otherwise reach! What’s more, people don’t just use social media, but they use social media specifically to make purchasing decisions!
For example, 70% of marketers doing business with the consumer have acquired customers through Facebook. 93% of Pinterest users use the platform to plan or shop, or more? Instagram users have used Instagram to buy a product online. Social media sites are great for reaching a wider audience. By leveraging these platforms, you can increase your business awareness, promote your products or services, attract new customers, and drive sales.
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