When you’re starting a business, one of the first things you have to do is design your logo. This can be a daunting task, but it doesn’t have to be. You just need to have the right hands to work with and a few more considerations in creating a logo. Don’t forget that your logo should start and end with your brand. Aesthetic is a priority, but delivering your message is also important. To help you learn the things you need to create a business logo, take a look at this list.
Things to consider in making a business logo
Your business history
The first thing you should consider when creating a logo is how long you’ve been in business, and what kind of growth you’ve experienced over that time. This can help you determine the style, color, and overall vibe you want your logo to showcase and whether or not it’s time for a new one.
Your history will also define the whole genre of your logo. Do you feel like sticking to traditional design to bring back nostalgia or go with a modern one?
Understand color psychology
Colors can either make or break your brand. It can help you create an appealing and memorable image that people want to associate with your product or service. Or they can also confuse and alienate potential customers by sending the wrong message. Colors also have their psychology that you need to understand.
For example, red is associated with excitement and action, so it’s great for products like sports drinks and fast food. Blue is associated with trustworthiness and authority, so it’s perfect for government agencies and large companies. Meanwhile, green is associated with nature, growth, and health. Before you create your logo, it’s important to look back on your brand and think wise and twice.
Font size
Font size is an important part of creating a great logo. If you don’t pay attention to it in the process, you might end up with something that just won’t work. Take a look at these reminders.
- Extra-large fonts can be used in logos for brands that have a reputation for being big-time players in their industry. It’s also used on websites that are trying to impart a sense of professionalism or authority.
- Large fonts tend to be more traditional. They’re used in logos for companies that want to appear established and well-established.
- Medium fonts are neutral, and good for websites that want to focus on design aesthetics over content delivery
Current trends
The world of logo design is always changing. The colors you use, the fonts you choose, and even the style of your logo can tell a story about your brand. It’s important to keep up with current trends if you want to make sure your brand is represented in the best possible way. There are plenty of top logo design companies that can stay up on trends. It would be a better idea to seek their help when you’re in the process of designing your logo.
Summary
When creating a logo, there’s no one way or a shortcut to make it. You have to consider all the elements like those mentioned above and every detail that makes up your brand. Learn what you’re selling, who you’re selling it to, and how you want them to feel about your product and company. From there, you can take all of these things into account and create a logo that makes sense for your business.
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