Sports betting sites are nothing if not innovative organizations. They were among the first industries to embrace the power of the internet. Online sports betting sites began popping up almost as soon as the world wide web became a popular tool for the masses.
In the quarter century since, these betting sites have continued to strive to stay ahead of the curve and on the cutting edge of evolving technology. As smartphones emerged, and wireless internet became a must-have for everyone, they grasped the value of developing mobile apps that enabled bettors to place a wager from wherever they were located. It was virtually like having a sportsbook in your pocket. To help the marriage of the mobile user and the betting app, sports betting sites introduced live betting, thus giving that person with the smartphone forever in the palm of their hand yet another reason to keep logged on to their favorite mobile bookmaking platform.
Online sportsbooks were also among the first industries to embrace the concept of the blockchain, accepting cryptocurrency such as Bitcoin and Litecoin as a method of payment at their sites. Always seeking out fresh betting markets to explore, online betting sites like MyBookie were quick to add wagering on eSports events long before the general public was even aware the eSports existed, let alone being capable of grabbing a clue as to what it might be.
Today, almost all of the top bookmakers are in the business of setting odds on eSports events. And business is booming.
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Embracing New Concepts
Betting sites aren’t in the market to lose money. If there wasn’t a market to wager on a sport, then they wouldn’t be bothered to even set odds on that sport.
With eSports, that market is burgeoning. Wagering on eSports was projected at US $14 billion in 2020, double what was wagered on it during the previous year. A poll of more than 1,000 sports bettors conducted last spring in the United Kingdom by market analysts ProdegeMR showed that 30 percent of those surveyed had wagered on eSports in 2020.
MyBookie offers wagering on top sports such as Counter Strike: Global Offensive (CS:G) and League of Legends (LoL). In 2019, the League of Legends World Championships was the most-watched esports event of the year. It garnered more than 137 million hours of viewership.
Other eSports available for wagering at various betting sites include Call of Duty, Starcraft 2, Overwatch, Age of Empires, Arena of Valor, Artifact, PUBG, Dota Auto Chess, Dragon Ball FighterZ, Clash Royale, Halo, Fortnite, Heroes of the Storm, Hearthstone, King of Glory, Quake, Magic, Paladins, Rainbow Six, Rocket League, Smite, Starcraft, Street Fighter, Super Smash Bros., Tekken, Team Fortress 2, Warcraft 3, Vainglory, Warhammer, World of Warcraft and World of Tanks.
There are even betting sites such as VIE.gg that handle wagering exclusively on eSports.
Certainly, eSports shrewdly took advantage of the loss of sports during the start of the COVID-19 pandemic last year. Organizers quickly pivoted to take major eSports competitions online. As an entity built around digital engagement, the transition was seamless.
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Betting Sites Investing In eSports
The major players in the sports betting industry aren’t just opening up their sportsbooks to enable eSports wagering. Some of them are inviting eSports competitions into their homes in a big way.
MGM Resorts combined with HyperX, Allied Sports and Esports Arena to create what they believe is the ultimate competition gaming and entertainment experience to the Strip – HyperX Esports Arena Las Vegas. This 1,500-seat flagship venue, the first permanent esports venue on The Strip, is situated inside the MGM Luxor Casino. It features a state-of-the-art gaming and broadcast center that will thrill both amateur and professional gamers looking for world class competition or high tech nightlife.
Caesars Entertainment, UNLV, Intel and Nutanix, a leader in enterprise cloud computing, teamed up to create Black Fire Innovation. The facility is a technology hub where new gaming and hospitality concepts will be created and tested in a 43,000 square-foot innovation space that includes elements of mock hotel rooms, a casino floor and sportsbook, an esports arena with stadium-style seating and virtual reality facilities.
Black Fire Innovation brings the university’s academic leaders and Caesars Entertainment, one of the world’s most diversified casino-entertainment providers, together in one space to advance current trends in hospitality and gaming technology to propel the industry forward.
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