Warner Bros Discovery-owned OTT platform HBO Max announced that they added 13 million new subscribers in 2021. The streaming war is heating up as many new players entered the market in the past two to three years giving Netflix tough competition.
Earlier this week Netflix announced that they have lost 200,000 subscribers in the last quarter of 2021 and this is for the first time in over a decade that their subscriber base is down when compared to the previous quarter.
HBO Max which now comes under the new entity Warner Bros Discovery had a good last year as it has added 13 million new subscribers and it’s total subscriber base now stands at 73.8 million as of December 2021 (via The verge). American telecom giant AT&T which previously owned HBO Max revealed the subscriber number of 2021 for HBO Max for the one last time.
The report from AT&T revealed that HBO added nearly 13 million new subscribers to it’s HBO Max and its traditional HBO. The OTT platform has added 3 million new subscribers in the last quarter only which is a good sign considering the biggest streamer Netflix has lost subscribers in the last quarter. HBO Max and HBO now have a combined number of subscribers of 76.8 million by the end of 2021 which is still far behind Netflix as it has 221.64 million subscribers at the end of 2021. Even the second biggest OTT platform Disney+ has a subscribers base of 129.8 million as revealed by the company. Warner Bros Discovery’s OTT platform claimed that they are doing great in terms of adding new subscribers.
AT&T Q1 2022 report states:
“At the end of the quarter, there were 76.8 million global HBO Max and HBO subscribers. Global subscribers increased 12.8 million years over a year and were up 3.0 million sequentially, primarily driven by international as well as domestic retail subscriber gains reflecting the strength of the programming slate. At the end of the quarter, there were 48.6 million domestic subscribers versus 44.2 million in the year-ago quarter, up 4.4 million years over year.”
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