Never underestimate the importance of retail store design. It is what will prompt your customers to stick around your store longer or turn away the moment they step foot there. An effective design will have a direct and positive impact on your sales. While most people ignore that, you do not want to make that mistake.
Your retail store design is what will determine whether customers will shop at your store or your competitor’s retail store at the corner of the block. You should design your business such that it gives customers a memorable experience. Speaking of experience, check out Juicy Stakes offerings for never-ending entertainment if you love to play poker for leisure.
Giving serious consideration to providing your store with a good design may appear to be costly. That is not the case. You do not have to break the bank for your design to stand out. Here are tips that will come in handy when redesigning your retail store.
- Have Background Music
You can never go wrong with this one, as music has an impact on consumers purchasing behavior. Some soothing music in the background will make customers want to shop with you from time to time. The volume should be moderate, and you should consider the demographics of your customers while selecting the music to play.
- Incorporate Digital Signage
All successful retail stores use digital signage. If you have not integrated it into your business, you have no idea of what you are missing. On top of enhancing customer experience, digital signage is very instrumental in grabbing the attention of the customers.
Use digital signage for promotions in your store, wayfinding, and interactive kiosks for transacting.
- Include Nature
There is something about nature that allures people. Consider going green. You can opt for having plants at points of sale, window displays, and so on. If you think that it will be tedious to keep the plants alive, you can get plants that need no soil or water. Incorporating nature will have a psychological impact on your clients, and they will give your business a higher value.
- Create an Adequate Walk Path For Your Customers
It is typical for a retail store to have little space left for the customers to walk through such that they end up bumping into each other and not being able to see the products on display. Do not let this be the fate of your esteemed customers.
Have a well-thought path that can control the traffic at your store and, at the same time, allow a clear view of what is on display.
- Use QR Codes on Shelf Tags
The world is going mobile and digital. If you are unable to keep up with that pace, you might as well be out of business soon. Make it convenient for customers to communicate with customer support and even make mobile payments.
QR codes will be your ticket to having an e-commerce platform.
- Adjust your Lighting
Lighting is everything. Upgrading the fixtures of an old store, for instance, will make the whole difference. Light the walk-through path and the shelves to provide the items you have on display with better exposure.
- Paint an Accent Wall
Well, not all retail store owners get lucky when it comes to space. If your store looks crammed up, it may appear to be less appealing to your customers. There is, however, a simple trick to this: painting one side of your wall to provide an accent. It will make your store look bigger and, at the same time, grab the attention of your audience.
- Add Mirrors
There is yet another trick that you can add to your retail store design: using mirrors. It does a great job of making your store appear more spacious than it is. If you have a few, you should consider installing more.
- Lose the Clutter
When you talk of clutter, it refers to the bulky displays that do nothing but take up all the space. You can come up with creative and space-efficient ways of displaying your products. If boxes are taking up a lot of space, for instance, you can hang them without the boxes and only use them while packing the product for your customer.
- Use Faux Panels
You do not have to spend a lot on bricks, and other designs make your store stylish and elegant. Take advantage of the fact that you can get faux at an affordable price. They come in different patterns and colors that will make your walls vibrant. Say no to plain walls.
- Abstract Art is a Must
The catch is that some of the abstract art serves much more than being appealing to the eye. You could use it for storage or display, depending on the design. Customers love unique and eye-catching layouts.
- Use Glass Dividers
Again, if you are working with limited space, you should consider using glass to compartmentalize your shelves. They will make the space look larger and also provide adequate exposure for your products.
- Have a Theme
You want to have something that the consumers can identify with your brand. One of the things that you cannot afford not to include in your retail store design is a theme that goes with our brand.
- Keep Distinguished Displays at the Front
The items at the front of your store are what will make a passer-by interested in visiting your store. You should, therefore, have the best of your merchandise at the front line. It is what will motivate and attract customers to your retail store.
Summing Up
For your retail store to be successful, you need to go out of your way, especially when it comes to the design. With the 14 tips above on retail store design, you should be ready to experience a significant improvement in your sales.
