image: Snapchat

Snapchat is the most popular social media app among Gen-Z users. The app offers stories, chatting, video calling, stickers, short-form videos like TikTok, and much more. Now, Snap Inc the developer behind Snapchat has launched a new web app for desktop users that brings Chatting and video calling features to the web. This is for the first time that Snapchat has launched a web app and all it’s services will be available to desktop users via a web app.

The formula is simple like Facebook, Messenger, Twitter, and WhatsApp. Users can log in to their Snapchat account using the web browser and can use all the features, especially video calling and chatting on the web. They can send a private message to their friends or anyone on their contact list or even they can video call anyone in their contacts using the Snapchat web.

Earlier we reported that Snapchat has launched a subscriber-based version which is now available in a few countries like the United States, Australia, the United Kingdom, Canada, and New Zealand. Snapchat+ users in these countries will be the first ones to get their hands on this new service. As of now the web version of the app is only compatible with the Google Chrome browser so users can only use Chrome to use the web service. There is no compatibility with Apple’s Safari browser as of now but we hope that Snap Inc will soon make this service available for the Safari browser.

The company’s head of messaging products said that this move is only because many users are using their computers more frequently, especially the corporate ones. This will allow them to use the service on the web and chat with their contacts without leaving their computers. The company will also release Snap’s AR lens for web users in the coming month.

As the usage of computers and web browsers increases especially in the past two years due to the pandemic, the company is considering bringing more of it’s services and features to the web. This will be more convenient for users as they don’t have to move their phones every time when they want to use the service.

As per the company’s head of messaging products, more than 100 million users use Snapchat every month and they spend almost 30 minutes daily on average. He further said, “We are always looking for ways to meet our community where they are,” he said in an interview. “It just felt like something that was an unmet opportunity.”

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