The start-up of any idea or business begins with a pitch. Unless you already have a considerable sum of cash to start things off on your own, you’ll likely need to persuade a team of investors to provide you with the capital required to turn your dreams into reality.
In essence, all a pitch deck does is collate your ideas and visually present them to secure an investment.
Virtually every entrepreneur takes their initial step with this presentation, and a pitch deck consultant can significantly simplify that first step, guiding you from its creation all the way to a pitch deck review.
The Psychology of Design
Designing to persuade is a nuanced science that takes much thought to get right.
Prominent designers frequently integrate psychological elements into their work to craft high-quality, intuitive pieces. Some principles rooted in psychology include:
- Clarity over Quantity: Also known as Hick’s law, put simply, this is the idea that our brains can only process a certain amount of information at one time. It’s best to streamline things as much as possible to not overwhelm an audience.
- Create a Story: Humans love a story, whether in the form of a film, novel, or play. Bringing an emotional message into a pitch is an effective way to encourage potential investors to involve both their money and themselves in the project.
- Choose Colours Wisely: Research into the effects of colours on people is surprisingly extensive. Certain colours can evoke specific emotions, so you can use them to your advantage.
Merging design and psychology is challenging yet indispensable. A pitch deck transcends mere presentation—it embodies a pivotal juncture that has the potential to either make or break your business idea.
For the best results, hire a pitch deck design consultant to benefit from years of design expertise and knowledge.
Customizing for Different Industries
No two ideas are the same, and neither are two pitch decks. If you do invest in a design consultant, try to find one with experience in the industry your target audience is placed within.
Alternatively, if you have experience within your industry, discuss the topic with your consultant to place your ideas within the pitch.
Always bear your target industry in mind. Exceptional pitches pinpoint market gaps and strive to address them. Envision your pitch deck as a dialogue with your audience to achieve the best outcomes.
Visualizing Future Growth
Financial projections are essential in securing funding. Your audience will need to be assured that they will make a return on their investment in order to get their full support.
Data on market revenues, profit margins, operating costs, break-even analysis, and more should be included in a strong pitch deck. To lay out this information effectively, use graphs and other models. However, when predicting future growth, be ambitious yet realistic. Many pitch decks fail due to a lack of vision.
Pitch Deck Review: Expert Evaluation
Just as with critical work, reviewing and editing the final product is key to success. A few adjustments following a pitch deck review could make all the difference in your delivery.
An evaluation pitch deck service, led by a specialized consultant, will provide a fresh perspective and raise questions such as:
- Who is the presentation aimed at?
- What is the key message?
- Are all slides essential?
Designing for International Audiences
Pitching to a foreign audience is more challenging. There are a few additional factors to consider in your delivery and slides, including language barriers, different cultures, and market changes.
When presenting to an international audience, ensure your slides and delivery are universally understandable. Tailor every aspect—both spoken and visual—to resonate with your expanded audience.
Overall, thorough preparation is the best way to achieve success with an international audience.
In Conclusion
With a pitch deck consultant, all the aforementioned steps, from design to evaluation of pitch deck measures, become much more manageable. While you can certainly undertake them yourself with sufficient time, it’s often wise to leverage the expertise of others for optimal results.
You only get the chance to make a pitch to your audience, so make it count.
Social media is a powerful marketing tool in any context. If you are looking for any advice or wish to share your experience using social media in your pitch deck, feel free to start a discussion below.
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